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Terms & Conditions

These terms set out the rules for using this website and its content; they do not replace the written agreement that governs any services we provide to a client.

Draft for legal review. This document is a professional template and must be reviewed by a qualified lawyer before publication. Replace all bracketed placeholders.

Effective date: [EFFECTIVE DATE].

About these terms

This website is owned and operated by [COMPANY LEGAL NAME], trading as Axoria Marketing (“Axoria”, “we”, “us”), of [BUSINESS ADDRESS]. By accessing or using the website you agree to be bound by these terms. If you do not agree, please do not use the website.

These terms cover the website only. Any marketing, SEO, paid media, affiliate or consulting services we provide are governed by a separate written agreement, proposal or statement of work (“Services Agreement”). Where these terms conflict with a Services Agreement, the Services Agreement prevails for the services it covers.

Using the website

You may use the website for lawful purposes and in accordance with these terms. You agree not to:

  • Use the website in any way that breaches applicable law or regulation, or that infringes the rights of any third party.
  • Submit false, misleading or fraudulent information through our forms, or submit enquiries on behalf of a person or company without their authority.
  • Use automated tools to scrape, copy, harvest or index the website or its content, other than search engines indexing publicly available pages in accordance with our robots directives.
  • Attempt to gain unauthorised access to the website, the server on which it is hosted, or any connected system, or to introduce malware or other harmful code.
  • Interfere with the proper working of the website, including by placing an unreasonable load on our infrastructure.

We may suspend, restrict or withdraw access to all or part of the website at any time without notice, including for maintenance or where we reasonably believe these terms have been breached.

Enquiries, audits and calls

Submitting the contact form, requesting a free marketing audit or booking a strategy call is a request for information, not an offer to enter into a contract. We are not obliged to accept every request and may decline or reprioritise enquiries at our discretion, for example where a business falls outside the sectors or budgets we typically work with.

A free audit is a high-level review prepared from publicly available data and any information you provide. It is offered without charge and without warranty, and it does not constitute a full engagement, a complete technical audit or professional advice on which you should rely without further verification. Personal data submitted through our forms is handled in line with our Privacy Policy.

No guarantee of results

Marketing outcomes depend on many factors we do not control

Search engine rankings, advertising costs, conversion rates, affiliate performance and revenue are influenced by search engine and platform algorithms, competitor activity, market conditions, seasonality, your own product, pricing and website, and many other factors outside our control. Nothing on this website is a promise or guarantee of any particular ranking, traffic level, cost per acquisition, return on ad spend, number of leads or revenue outcome.

Descriptions of our services, methodologies and processes explain how we typically approach work. They are not a commitment that any specific method will be used in a given engagement or that it will produce a specific result. Where the website shows figures, charts or dashboards, they are illustrative unless expressly labelled as verified client results. See our Disclaimer for more detail.

Intellectual property

Unless otherwise stated, we own or hold a licence to all intellectual property in the website and its content, including text, graphics, logos, illustrations, dashboards, code, page layouts and downloadable materials. The Axoria Marketing name and logo are our trade marks or trading names and may not be used without our prior written consent.

You may view, download and print pages from the website for your own internal business reference. You may not reproduce, republish, distribute, sell or commercially exploit any part of the website without our written permission, other than by quoting brief extracts with a clear attribution and a link to the source page. Guides and articles on our blog may be shared by link.

Third-party names, logos and product references on the website, such as Google, Meta, Microsoft or affiliate network names, belong to their respective owners and are used for identification only. Their appearance does not imply endorsement or partnership unless stated.

Content you submit

If you send us information through the website, including form submissions, job applications or website URLs for review, you confirm that you have the right to share it and that it does not infringe any third-party rights. You grant us a non-exclusive licence to use that information for the purpose of responding to you and, where applicable, preparing a proposal or audit. We treat such information as confidential and will not publish it without your consent.

Third-party links and tools

The website contains links to third-party websites, tools, platforms and resources. Some links may be affiliate links, as described in our Affiliate Disclosure. We provide links for convenience and reference only. We do not control third-party sites and accept no responsibility for their content, availability, privacy practices or any loss arising from your use of them. A link does not imply that we endorse the linked site or that it endorses us.

Scheduling, form, analytics and chat tools embedded in the website are operated by third parties under their own terms. Your use of those tools may be subject to those terms in addition to ours.

Disclaimer of warranties

The website and its content are provided “as is” and “as available”. We make reasonable efforts to keep content accurate and current, but we do not warrant that the website will be uninterrupted, error-free, secure or free from viruses, or that any content is complete, accurate or fit for a particular purpose. Industry practices, platform policies and search engine guidelines change frequently, and content may be out of date at the time you read it.

Limitation of liability

Nothing in these terms excludes or limits liability that cannot be excluded or limited by law, including liability for death or personal injury caused by negligence, or for fraud.

Subject to that, to the fullest extent permitted by law, we will not be liable to you for any loss or damage arising from or in connection with your use of, or inability to use, the website or its content, or your reliance on any information on it, whether in contract, tort (including negligence), breach of statutory duty or otherwise. This includes, without limitation, loss of profit, revenue, business, goodwill, data or anticipated savings, and any indirect or consequential loss.

If, notwithstanding the above, we are found liable in connection with the website, our total aggregate liability shall not exceed [LIABILITY CAP, e.g. GBP/USD 100 or the amount you paid us in respect of the matter, if any]. Liability arising under a Services Agreement is governed by that agreement.

Indemnity

You agree to indemnify us against any claims, losses, liabilities and costs (including reasonable legal fees) arising from your breach of these terms or your unlawful use of the website.

Privacy and cookies

Our collection and use of personal data is described in our Privacy Policy, and our use of cookies and similar technologies in our Cookie Policy. Both form part of these terms.

Changes to these terms

We may revise these terms at any time by updating this page. The effective date at the top of the page shows when the current version came into force. Your continued use of the website after a change is published constitutes acceptance of the revised terms. We recommend checking this page periodically.

General

  • Entire agreement. These terms, together with the Privacy Policy, Cookie Policy, Affiliate Disclosure and Disclaimer, form the entire agreement between you and us regarding use of the website.
  • Severability. If any provision is found unenforceable, the remaining provisions continue in full force.
  • No waiver. A failure to enforce any provision is not a waiver of our right to enforce it later.
  • Assignment. We may transfer our rights and obligations under these terms to a successor business. You may not transfer yours without our consent.

Governing law and jurisdiction

These terms and any dispute or claim arising out of or in connection with them or the website are governed by the laws of [JURISDICTION]. The courts of [JURISDICTION] have exclusive jurisdiction, except that if you are a consumer resident elsewhere you may benefit from mandatory provisions of the law of your country of residence.

Contact

Questions about these terms should be sent to [COMPANY EMAIL] or by post to [COMPANY LEGAL NAME], [BUSINESS ADDRESS]. Company registration number: [COMPANY REGISTRATION NUMBER]. VAT/tax number (if applicable): [TAX NUMBER].

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