Who we are
Axoria Marketing is a digital and performance marketing agency working with e-commerce brands, SaaS companies and lead-generation businesses. We plan and run customer acquisition across search, paid media, affiliate partnerships and conversion optimization, and we measure everything against the same set of business numbers.
Founder
Axoria Marketing is founded and led by Mayank Rajput, an SEO and web development professional who works hands-on across search, paid media, affiliate programs and the websites that turn that traffic into customers. Connect with Mayank on LinkedIn.
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Our mission
To make customer acquisition a predictable, measurable system for the businesses we work with, so growth decisions are made on evidence rather than on the loudest channel or the latest trend.
Our approach
Most marketing under-performs for boring reasons: conversion tracking that double counts, budgets set by habit, landing pages nobody has tested, and channels reported in isolation so nobody can see the whole picture. We start by fixing those foundations. Only then do we optimize, because optimizing on bad data is just expensive guessing.
From there the work is disciplined and repetitive in the best sense. Agree the target. Form a hypothesis. Ship the change. Read the result. Keep what worked, drop what did not, and move the budget accordingly. That cycle runs weekly across every channel we manage.
Our expertise
Search
Technical SEO, on-page and content strategy, link building, local and international SEO for sites from a few hundred to hundreds of thousands of URLs.
Paid media
Google Ads, Shopping and Performance Max, Microsoft Ads, and paid social on Meta, LinkedIn and TikTok, managed against cost per outcome rather than clicks.
Affiliate & partnerships
Program design, network selection, publisher recruitment, commission modelling, fraud monitoring and ongoing partner management.
Conversion optimization
Research-led experimentation on landing pages, funnels and forms, with the statistical rigour to know when a test has actually won.
Analytics & measurement
GA4, Tag Manager, server-side tagging, consent mode, offline conversion import and reporting your finance team can reconcile.
Performance strategy
Channel mix, budget allocation, attribution and incrementality, and the scaling rules that keep growth profitable.
Our values
How we work
Engagements begin with a strategy call and, where useful, a free audit. If it makes sense to work together we scope a plan with targets per channel and a clear first-quarter roadmap. Week to week you get a named strategist, a shared task board, and a monthly report that explains what changed and why. Contracts are simple and do not lock you in.
Why clients choose Axoria
Because the work is judged on the same numbers they are judged on. Because tracking gets fixed before optimization starts. Because reports explain decisions rather than listing tasks. And because when something is not working we say so and change course, instead of waiting for the next quarterly review.