Disclaimer

Effective date: [EFFECTIVE DATE]. This disclaimer is issued by [COMPANY LEGAL NAME], trading as Axoria Marketing (“Axoria”, “we”, “us”), and applies to this website and to all content we publish on it, including service pages, blog articles, guides, downloadable resources and case studies.

Information, not advice

The content on this website is published for general information and education. It reflects our experience and opinion as marketing practitioners at the time of writing. It is not, and should not be treated as, professional advice tailored to your business, and it does not create a client relationship between you and Axoria.

In particular, nothing on this website constitutes:

• Legal advice, including on advertising regulation, consumer protection, data protection, cookie consent or affiliate disclosure rules in any jurisdiction.
• Financial, tax or investment advice, including any discussion of budgets, unit economics, customer acquisition cost, lifetime value or return on ad spend.
• Medical, health or regulatory advice in content that discusses marketing for healthcare, finance or other regulated sectors.
• Technical advice that can be applied to your website without testing, including code snippets, configuration examples and tracking implementations.

Before acting on anything you read here, obtain advice from a suitably qualified professional who understands your circumstances. Where an article touches on regulated activity, such as advertising in healthcare or financial services, you are responsible for ensuring your own compliance with the rules that apply to you.

No guarantee of marketing results

Digital marketing outcomes depend on factors that no agency controls. Search engines change their algorithms without notice. Advertising platforms change auction dynamics, policies, targeting options and attribution models. Competitors enter and leave markets. Seasonality, pricing, product quality, website performance, brand reputation and macroeconomic conditions all affect results.

For these reasons, we do not guarantee, and nothing on this website should be read as guaranteeing, any specific ranking position, level of organic or paid traffic, cost per click, cost per acquisition, conversion rate, return on ad spend, number of leads, affiliate sales volume or revenue. Any agency that offers such guarantees is either taking on risk it cannot manage or describing something other than genuine performance marketing.

Descriptions of our services, methodologies and processes explain how we generally approach work. The specific scope, deliverables and success measures for any engagement are defined in the written agreement for that engagement, and past performance for one client is not a reliable indicator of future performance for another.

Illustrative figures, dashboards and examples

This website contains charts, dashboard mock-ups, sample metrics and worked examples, including on the homepage and service pages. Unless a figure is expressly labelled as a verified result from a named client, it is illustrative. Illustrative figures are used to explain concepts such as how a funnel is measured, what a reporting view looks like or how a commission model might be structured. They are not records of actual client performance and should not be relied on as benchmarks for your business.

Where we cite typical ranges, such as “a conversion rate of a few percent is common in this sector”, these are general observations drawn from published industry sources and our own experience, not measurements of your market. Case studies marked “Example Case Study” are templates that show how we document an engagement; the client details and metrics in them are placeholders, not real data.

Where a case study describes a real engagement, the results relate only to that client, in the period stated, under the conditions that applied at the time. They are published with the client’s permission and are not a promise of comparable results for anyone else.

Accuracy and currency of content

We take care to make content accurate when it is published and we show a last-updated date on articles. However, platform features, pricing, policies, best practices and search engine guidelines change frequently, and we cannot promise that any page is complete, current or free from error at the time you read it. Screenshots, interface descriptions and tool comparisons may be out of date. If you spot an error, we welcome a note to [COMPANY EMAIL].

Third-party tools, links and references

We reference and link to third-party websites, tools, platforms, studies and publishers. We do not control those resources and are not responsible for their content, accuracy, availability, security or privacy practices. A link or mention is not an endorsement, and the mention of a product does not mean it is the right choice for your business. Some links may be affiliate links, as explained in our Affiliate Disclosure.

References to Google, Bing, Meta, Microsoft, affiliate networks and other platforms are for identification only. We are independent of these companies unless a specific partnership or certification is stated on the page, and their trade marks belong to their respective owners.

Free audits and tools

A free marketing audit is a high-level review based on publicly available data and information you provide. It is limited in scope, may rely on third-party tools whose data is estimated, and is provided without warranty. It is a starting point for a conversation, not a substitute for a full technical, analytics or account audit conducted under an engagement.

Views expressed

Articles on this website are written by members of the Axoria team and, occasionally, by guest contributors. The views expressed are those of the author at the time of writing and may not reflect the views of Axoria as a business or of any client. Guest contributions are labelled and the contributor is responsible for the accuracy of their content.

Limitation of liability

To the fullest extent permitted by law, Axoria accepts no liability for any loss or damage, whether direct, indirect or consequential, arising from reliance on information on this website, from the use of any tool or technique it describes, or from the use of any third-party resource it links to. This does not exclude liability that cannot lawfully be excluded. Our Terms & Conditions contain further provisions on liability that apply to your use of this website.

Changes to this disclaimer

We may update this disclaimer from time to time. The effective date at the top of the page indicates the current version. Continued use of the website after changes are published constitutes acceptance of the updated disclaimer.

Contact

Questions about this disclaimer can be sent to [COMPANY EMAIL] or to [COMPANY LEGAL NAME], [BUSINESS ADDRESS]. This disclaimer is governed by the laws of [JURISDICTION].