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Case studies

Digital Strategies Built for Measurable Growth

Explore how Axoria Marketing approaches SEO, performance marketing, paid media, affiliate marketing and conversion optimization through structured strategy, execution and measurement.

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Strategy → Execution → Measurement → Results

Programmes built around a measurable outcome

Each engagement is documented the same way: the business challenge, the research behind the strategy, what was executed, how it was optimised and what was measured.

Featured case study SEO / E-commerce

E-commerce Organic Growth Programme

How Axoria combines technical SEO, category content and conversion testing to rebuild organic growth for a direct-to-consumer apparel retailer.

Challenge
Flat non-brand organic traffic, crawl waste from faceted navigation and weak mobile conversion.
Approach
Consolidate the crawlable URL space, rebuild category pages and test conversion fixes on the same pages.

Strategy Technical SEO • Content strategy • Internal linking • CRO

Measured on
  • Organic visibility
  • Conversion rate
  • Revenue
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PPC / Technology

B2B Paid Search Lead Generation Programme

Challenge
Google Ads produces plenty of form fills, but sales rejects most of them as unqualified.
Approach
Rebuild the account around CRM-verified outcomes, tighten search-term hygiene and match landing pages to intent.

Services Account restructure • Search-term hygiene • Offline conversion import

Measured on
  • Cost per qualified lead
  • Lead quality
  • Pipeline contribution
View case study
Performance Marketing / SaaS

SaaS Performance Marketing Programme

Challenge
Paid spend grows faster than qualified trials, and every channel claims credit for the same signups.
Approach
Build a single measurement model, test which channels are incremental, then reallocate budget on evidence.

Services Channel mix • Attribution • Incrementality testing

Measured on
  • CAC payback
  • Qualified trials
  • Blended efficiency
View case study
Paid Social / E-commerce

DTC Paid Social Acquisition Programme

Challenge
Rising cost per order on Meta, degraded tracking, and spend leaking to customers who have already bought.
Approach
Restore signal with server-side tracking, restructure for new customers, and run a disciplined creative testing loop.

Services Creative testing • Server-side tracking • Full-funnel structure

Measured on
  • Cost per order
  • New-customer share
  • Creative win rate
View case study
Affiliate Marketing / SaaS

SaaS Affiliate Program Launch

Challenge
A failed first attempt, commissions that are hard to price on subscriptions, and coupon-site cannibalisation.
Approach
Price commissions against LTV, recruit content and review partners first, and build in fraud controls from launch.

Services Program design • Commission modelling • Publisher recruitment

Measured on
  • Active partners
  • Affiliate-sourced trials
  • Incremental share
View case study
CRO / Finance

Finance Lead Generation CRO Programme

Challenge
Expensive paid traffic abandons a long application form before it reaches the underwriting team.
Approach
Diagnose where and why applicants drop, then test a redesigned multi-step form from a prioritised backlog.

Services Behaviour research • Hypothesis prioritisation • A/B testing

Measured on
  • Form completion rate
  • Qualified applications
  • Cost per application
View case study
Measurement framework

How We Measure Growth

Every programme reports against the same four layers, so a change in visibility can be traced through acquisition and conversion to what it did for efficiency.

  1. 01

    Visibility

    Organic rankings, impressions and search visibility

  2. 02

    Acquisition

    Traffic, leads, qualified users and acquisition cost

  3. 03

    Conversion

    Conversion rate, lead quality and customer actions

  4. 04

    Efficiency

    CPA, ROAS, revenue contribution and channel efficiency

What you will find

Inside Every Case Study

The same six chapters in every write-up, so engagements can be compared honestly and the reasoning behind each decision is visible.

  1. 01

    Business Challenge

    The commercial problem, the constraints and what success needed to look like.

  2. 02

    Research & Analysis

    Audits, data review and competitor analysis that shaped the plan.

  3. 03

    Strategy

    Channel choices, prioritisation and the metrics agreed up front.

  4. 04

    Execution

    What was built, launched or changed, and in what order.

  5. 05

    Optimization

    How results were read weekly and what was adjusted.

  6. 06

    Results

    Outcomes against the agreed metrics, and what we learned.

FAQ

Frequently asked questions

Straight answers to the questions we hear most. Anything else, ask us directly.

Why do the case studies describe the approach rather than quote client figures?

Client data is confidential and we publish numbers only with written approval. Each playbook documents the decisions, execution and measurement of a full programme so you can judge how we work; results are reviewed with you directly on a strategy call, with the client's permission where they are shared.

Can you share results privately?

On a strategy call we can talk through relevant experience and, where clients have agreed, share anonymised figures and references. Ask us.

Next step

Have a Growth Challenge?

Tell us what you're trying to achieve. We'll help identify the opportunities, build the strategy and define the metrics that matter.

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