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Case studies

Digital Strategies Built for Measurable Growth

Explore how Axoria Marketing approaches SEO, performance marketing, paid media, affiliate marketing and conversion optimization through structured strategy, execution and measurement.

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Strategy → Execution → Measurement → Results

Programmes built around a measurable outcome

Each engagement is documented the same way: the business challenge, the research behind the strategy, what was executed, how it was optimised and what was measured. Case studies marked “Sample” are illustrative demonstrations, not client results.

Featured case study SEO / E-commerce

E-commerce Organic Growth Programme

Sample case study: how a combined technical SEO, category content and CRO programme rebuilt organic growth for a DTC apparel retailer.

Challenge
Flat non-brand organic traffic, crawl waste from faceted navigation and weak mobile conversion.
Approach
Consolidate the crawlable URL space, rebuild category pages and test conversion fixes on the same pages.

Strategy Technical SEO • Content strategy • Internal linking • CRO

Results illustrative
  • Organic visibilityIllustrative
  • Conversion rateIllustrative
  • RevenueIllustrative
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PPC / Technology

B2B Paid Search Lead Generation Programme

Challenge
Google Ads produced plenty of form fills, but sales rejected most of them as unqualified.
Approach
Rebuild the account around CRM-verified outcomes, tighten search-term hygiene and match landing pages to intent.

Services Account restructure • Search-term hygiene • Offline conversion import

Results illustrative
  • Cost per qualified leadIllustrative
  • Lead qualityIllustrative
  • Pipeline contributionIllustrative
View case study
Performance Marketing / SaaS

SaaS Performance Marketing Programme

Challenge
Paid spend was growing faster than qualified trials, and every channel claimed credit for the same signups.
Approach
Build a single measurement model, test which channels were incremental, then reallocate budget on evidence.

Services Channel mix • Attribution • Incrementality testing

Results illustrative
  • CAC paybackIllustrative
  • Qualified trialsIllustrative
  • Blended efficiencyIllustrative
View case study
Paid Social / E-commerce

DTC Paid Social Acquisition Programme

Challenge
Rising cost per order on Meta, degraded tracking, and spend leaking to customers who had already bought.
Approach
Restore signal with server-side tracking, restructure for new customers, and run a disciplined creative testing loop.

Services Creative testing • Server-side tracking • Full-funnel structure

Results illustrative
  • Cost per orderIllustrative
  • New-customer shareIllustrative
  • Creative win rateIllustrative
View case study
Affiliate Marketing / SaaS

SaaS Affiliate Program Launch

Challenge
A failed first attempt, commissions that were hard to price on subscriptions, and coupon-site cannibalisation.
Approach
Price commissions against LTV, recruit content and review partners first, and build in fraud controls from launch.

Services Program design • Commission modelling • Publisher recruitment

Results illustrative
  • Active partnersIllustrative
  • Affiliate-sourced trialsIllustrative
  • Incremental shareIllustrative
View case study
CRO / Finance

Finance Lead Generation CRO Programme

Challenge
Expensive paid traffic was abandoning a long application form before reaching the underwriting team.
Approach
Diagnose where and why applicants dropped, then test a redesigned multi-step form from a prioritised backlog.

Services Behaviour research • Hypothesis prioritisation • A/B testing

Results illustrative
  • Form completion rateIllustrative
  • Qualified applicationsIllustrative
  • Cost per applicationIllustrative
View case study
Measurement framework

How We Measure Growth

Every programme reports against the same four layers, so a change in visibility can be traced through acquisition and conversion to what it did for efficiency.

  1. 01

    Visibility

    Organic rankings, impressions and search visibility

  2. 02

    Acquisition

    Traffic, leads, qualified users and acquisition cost

  3. 03

    Conversion

    Conversion rate, lead quality and customer actions

  4. 04

    Efficiency

    CPA, ROAS, revenue contribution and channel efficiency

What you will find

Inside Every Case Study

The same six chapters in every write-up, so engagements can be compared honestly and the reasoning behind each decision is visible.

  1. 01

    Business Challenge

    The commercial problem, the constraints and what success needed to look like.

  2. 02

    Research & Analysis

    Audits, data review and competitor analysis that shaped the plan.

  3. 03

    Strategy

    Channel choices, prioritisation and the metrics agreed up front.

  4. 04

    Execution

    What was built, launched or changed, and in what order.

  5. 05

    Optimization

    How results were read weekly and what was adjusted.

  6. 06

    Results

    Outcomes against the agreed metrics, and what we learned.

FAQ

Frequently asked questions

Straight answers to the questions we hear most. Anything else, ask us directly.

Why are the case studies marked as samples?

Because we do not publish client results without written approval and verified numbers. The sample engagements show the depth, decisions and reporting of a real programme without attributing figures to any client. Verified case studies replace them as approvals are received.

Can you share results privately?

On a strategy call we can talk through relevant experience and, where clients have agreed, share anonymised figures and references. Ask us.

Next step

Have a Growth Challenge?

Tell us what you're trying to achieve. We'll help identify the opportunities, build the strategy and define the metrics that matter.

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