PPC
PPC Advertising Guide: How Pay-Per-Click Works and How to Make It Profitable
How the ad auction works, which campaign types to use, how to structure accounts, bid, track conversions and scale PPC without wasting budget.
Resources
Guides written by the people doing the work
Long-form, practical explanations of how SEO, paid media, affiliate programs, conversion optimization and measurement really work, updated as platforms change.
Performance Marketing
Performance Marketing Guide: Building a Measurable Customer Acquisition System
What performance marketing is, how to run it on real unit economics, why attribution misleads, how to test incrementality and how to scale without breaking margin.
Affiliate Marketing
Affiliate Marketing Guide for Brands: How to Launch and Scale a Profitable Affiliate Program
How affiliate programs work from the brand side: commission models, tracking, publisher recruitment, terms, fraud, incrementality and the KPIs that matter.